The UN’s Imperial Food Systems Summit is the #worstfilmever
Read this piece with me:
Watching television growing up, my younger sister would pay vastly more attention to the advertisements than the actual programme. She would find the programme boring — the colours and sounds uninspiring.
When the ads would come on, the rest of us would walk away for bio breaks or to fetch snackage. The loud music, flashing glittery colours, and heavily-made-up celebrity faces using voices they would otherwise reserve for speaking with toddlers or pets — would enthrall my sister. She would wait solemnly through the programme for the ads, and when they finally arrived, she would leap up to clap, sing, and dance along.
Like many of us children of modernity’s consumerist societies, she bought into all the messages being sold. What she learned from those ads became the core of her identity as a consumer — which is indeed what we are all seen as within the age of late-stage capitalism.
The ads are designed to capture our attention, sell us an idea, and get us to act on that idea.
